Search Engine Optimisation
SEO that grows enquiries and revenue (not just rankings)
If you want your website found in Google and other search engines, you need someone who can see the full picture: technical issues, content gaps, search intent, and what it will take to beat the sites already winning. I have 25 years’ experience generating online leads and building campaigns that drive real business results.
01
The difference
Here’s the difference
I don’t stop when the visitor reaches your website
Earlier in my career I delivered web projects and ran usability-focused work, including testing strategies, web communications audits, and design workshops. That background matters because rankings are only half the job. The other half is what happens next: does the page make sense, does it build trust fast, and does it guide a visitor to take action?
Alongside SEO, I’ll advise on conversion and user experience: tightening the message, improving page structure, strengthening calls-to-action, reducing friction in forms, and making sure each important page has a clear purpose. (If you have a designer/developer, I’ll work with them. If not, I’ll keep recommendations practical and prioritised, and can even do it for you.)
This is a one-to-one service. You deal with me directly, and I stay involved from the first audit to the work that moves the needle. No juniors. No handoffs.
02
How I help
More customers for your business
What I typically help with
Technical SEO: crawl issues, site speed, indexation, structured data
On-page SEO: pages that target the right searches and convert visitors
Content strategy: what to publish, what to improve, what to remove
Local SEO: map visibility, service areas, reviews, citations
Measurement: clean tracking and reporting that ties back to leads/sales
How I work
Diagnosis: a fast, thorough review to find what’s holding you back, including competitor reviews
Plan: a prioritised roadmap based on impact (not vanity metrics)
Execution: changes implemented, results tracked, and the plan iterated